Organic Search Engine Results

What exactly are organic search engine results and why should you want them?

Organic search engine results, sometimes called natural results, are what is displayed right down the center of the Results Page when you search at a search engine. They are obtained by using SEO techniques and are not paid for directly to any search engine. Statistics show that users are much more likely to click an organic search engine result and the eye is naturally drawn in that direction. (See some interesting statistics)

The flip side of the coin is search engine results that are driven by pay-per-clicks (PPCs) or Sponsored Links. These are what is displayed on the right side or top and bottom of the results page when you search at a search engine. They are obtained by directly paying the search engine in either 1 of 2 ways: (1) Getting charged every time someone clicks into your site; or (2) paying for a certain number of impressions shown based on your monthly budget.

The screenshot below demonstrates organic listings and sponsored links at the results page for keywords 'computer technology'. The listings that are displayed right down the center are organic. The listings that are in the right column are Sponsored links (called AdWords at Google).

Don't get caught up in costly sponsored links or PPCs -- they can easily run you into thousands per month to get the volume you need. Our SEO training teaches you how to get the revered organic results needed for your online success and budget, and you learn it in 1 day from the comfort of your office.

** Some interesting statistics for your consideration regarding organic results vs. sponsored links:

Eyetools, Enquiro and Did-it uncovered that being #6 in the organic      search results bring you the same number of clicks as being in the      #1 position in the paid search results. Organic search visitors convert nearly 30% higher than paid search      visitors. Why? Users tend to trust organic search engine results to      be more relevant to what they are seeking since they aren't paying      to be there. Statistics show that searchers are more likely to click      on an organic result vs. a paid sponsored link -- and rightly so. Organic search results deliver high ROI. Jupiter Research study      found that companies who run both SEO and PPC campaigns      show significantly higher ROI with organic search engine results. Peace of Mind. Organic results are not at risk of click fraud. PPC      listings are highly susceptible to click fraud which could be a real      threat to your investment. Organic results are RISK FREE.

Organic search engine results -- easier than you think with our SEO training seminar.

Contact us now for your free SEO training consultation. We will determine a personalized course outline based on your goals, set a training date convenient for you and prepare to see you at the TOP.